What hiring a Social Media Manager really looks like

med_res-2.jpg

Hiring a social media manager may feel like an overwhelming task- but if you’re working with the right person, it shouldn’t be! 

It’s our job to make your life easier, not more stressful.

When you decide to outsource your social media, it can feel nerve-wracking at first to hand over this very public part of your business!

However,

It’s our job to get to know you, your brand voice, and your business very well...and we do this through a quick questionnaire, gathering any brand documents you have, and consistent communication. 

Your social media manager should be able to capture your business’s voice pretty quickly, and the transition is generally super seamless.


Every social media agency or freelancer will have their own workflow, deadlines, and communication style...but we want to give you a bit of insight into what ours looks like!

  1. We offer anyone interested in our services a free 30-minute call to chat and make sure we’re a good fit. This is the perfect time to ask all of your questions, and for us to learn more about your goals and struggles with social media. We discuss our various services to figure out which option suits your needs the best!

  2. After our in-depth discussion, we’ll send off a proposal that encompasses exactly what working with us would be like, what we can do for your business and a custom mood board.

  3. Once you’re on board, we send you a crystal-clear “next steps” email that includes your Welcome Kit, Client Care Profile, Google Folder link (this is the “hub” of our working relationship), and more! We book an hour with all of our next clients to go over everything and we generally can have you set up within a day.

  4. When you’re all set up, we create your strategy, curate content, write the captions, and schedule your content for the next 2 weeks. We send our clients a “content review” link to make sure they’re happy with everything...and then it goes LIVE on Instagram and/or Facebook. Nothing goes out without your approval, ever!

  5. Communication: It’s essential. We send weekly emails to our clients so that they’re aware of deadlines, our next meeting, and any other information they may need.

That’s pretty much it...see, not so overwhelming after all! 

Of course, there’s so much more that goes on behind the scenes for us, but for our clients it’s just a matter of getting them set up, opening those lines of communication, and approving content. Easy-peasy!

When you’re looking to hire a social media manager here are a few things you should consider:

  • What is their workflow like? Is it compatible with your workflow?

  • Have you done your homework and reviewed their website, previous work, and testimonials?

  • Do you feel like they really understand your vision and voice based on their proposal?

  • Have you reviewed the contract in detail, and asked all of your questions? You should feel comfortable asking your potential social media manager any questions you may have.

  • Have they mentioned their engagement strategy? This is the most important part of growing a social media presence, so you want to make sure that’s something your social media manager has experience in.

  • Have you discussed how you’ll measure results, and set expectations?

So you see, hiring a social media manager has amazing benefits for your business and your time. We take the time to get to know you and your business, set you up for success and cater to the wants and needs of your business. 

The best way to know if your business can benefit from a Social Media Manager is by setting up your free 30-minute consultation! I will be able to answer all of your questions and find the best options for you! 

Did you find this blog helpful? Do you want more social media expertise? Give me a shout! Or follow me on social media.

Alaysha Vander Linden