Creating An Interactive Quiz In 10 Easy Steps

Recently I’ve been searching for new and fun ways for my audience to engage with my brand (as if I don’t talk about engagement enough, am I right?!)

I ended up finding something REALLY cool that I wanted to share with my fellow biz owners...and that’s QUIZZES! If you’re thinking “huh?”, let me explain.

Basically, I created a quiz that I plugged into my website that helps my audience to figure out which magical ingredient they’re missing in the world of social media. It’s a great way to get them to really think about their social media habits as well as gently show them why they need my services. Not to mention it’s unique and works incredibly well as a lead generation funnel!

Creating the quiz…

It took me a little bit to decide what I wanted my quiz to be about, but I eventually landed on something a bit more than just your basic personality quiz. I wanted my audience to truly find value in this light-hearted exercise, but also a way to get them thinking about why they might need to consult a professional for their social media needs. This lead me to my quiz: “Find Out The Missing Piece To Your Social Media Magic”.

I structured the quiz questions and answers based on an existing template, and my own knowledge of my industry. For example, if someone answered “I have no idea what to post” to the question about what they struggle with the most on social media, they need brand clarity.

Speaking of the template...I loved that this was an option when creating my quiz. It took way less time to create, and all I had to do was change the photos, edit the questions/answers, and add my brand colours to truly make it my own. Easy-peasy!

The whole process was really straight-forward from start to finish and I believe this is a super unique way to get the answers you’re looking for from your audience.

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So how can you create your own awesome quiz?! I’ll break it down for you right here:

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  1. Deciding what you want your quiz to be about, and how you want it to add value to your audience. Ask yourself, what does my audience want to know about themselves in relation to my product or service?

  2. Assess and decide if a template suits your goals, or if you want to make your quiz from scratch. I really enjoyed the templates because it took out a lot of work for me, yet they’re still very customizable.

  3. Create your cover page and brand your quiz. It’s super simple to add in your own photos, colour schemes, and fonts. TIP: Quizzes with photos accompanying the answer options will generally be more engaging for your audience. 

4. Next, you’ll decide which quiz type you’d like to use. You can choose between assessment, personality, and scored. Although all 3 quiz types have their own pros and cons, a personality test is a great option because people love to learn more about themselves, without any pressure.

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5. Design your questions! This was actually really easy for me...essentially you should ask yourself, “what do I want to know about my clients/customers?”. Whatever you want to know, you can literally make those your quiz questions. I stuck with 5 questions because, as you know, peoples’ attention spans are short and you don’t want them to get bored while they’re completing your quiz...because you want the lead capture at the end!

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6. Create your results. Again, I kept this simple for myself by only having 3 options for their quiz result. Choose your answers based on your industry knowledge, and what would be the most useful for your audience to know. Your answers should also have a short description that summarizes their result, and a call-to-action that prompts them to take the next step in learning more about your product or service. For example, my “call-to-action” is for the reader to download a PDF that goes further into detail about their quiz result, how they can use this knowledge to their advantage, plus a link to book a free strategy session with me.

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7. The next step, is integrating your quiz with your email service provider. I use MailChimp, which is super easy to use and set up. Simply follow the steps to integrate your quiz into your email list. You can choose to make it mandatory for the quiz taker to put their email in to see their results, or you can allow them to opt-out. I suggest giving them the option to opt-out because then they have a chance to engage with your call-to-action that you included in your quiz results. You also have the option to separate your quiz takers into different email lists based on their results, which is great if you want to send a certain group very specific to them. I chose to have all of my quiz takers simply join my general newsletter list.

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8. You’re almost there! Now it’s time to implement your quiz into your website and social channels. Don’t worry! This sounds much more difficult than it is. You can choose to have your quiz as a pop up on your website, or have it on it’s own page entirely. I chose to have it as a pop-up because I felt it grabbed your attention more than having it as its own separate page. You can adjust the settings for the pop up, like which pages it should or shouldn’t pop up on as well as how often it should pop up. There are quite a few other options for how to get your quiz out there, and I chose to also have it as a link in my Instagram bio for easy access. Again, for all of these options you simply need to follow the directions/prompts. I found it to be super easy and I am by no means a website savvy person!

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9. Once your quiz is live, be sure to draw attention to it! Mention it on your Instagram stories, post about it on your social media platforms, or create an ad with the quiz link. You may even consider getting other people to share the quiz for a small prize. You want your quiz to reach as many people as possible in order for it to be an effective funnel...so shout it from the rooftops!

10. Track your results. The Interact analytics are incredible, and tell you everything from which result was the most popular to your conversion rate. Data tells us if something is truly successful and doing what we want it to do, so make sure you aren’t forgetting this important step.

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Overall, the process was pretty simple and actually fun to create. The templates worked really well in regards to not wanting to add a ton of work to my already-busy days and they gave me guidance on what my quiz should look like. I don’t think I would do anything differently...and if I wanted to change something, I can always go back and edit elements of my quiz! My biggest piece of advice in regards to your quiz is that once it’s done you need to take the steps to make sure people actually go and take the quiz. Otherwise, what’s the point? This is a really great way to broaden your lead generation and sales funnel strategy, while learning more about your audience along the way.

If you want to create your own interactive quiz, click the button and try it out for yourself!